By Emmanuel Uffot
As part of its ways of rewarding its loyal customers, Cement Manufacturing giant in Nigeria Dangote Cement has unveiled a Promo tagged Dangote Cement Bag Goodie which will empower 21 million consumers with a target of 70.1 million cement bags to be sold.
The promo, which runs from July to September, will enrich consumers with prizes worth billions of Naira, comprising 43 cars, 24 tricycles, 24 motorcycles, 550 refrigerators, 400 television sets, 300,000 Dangote foods goodies packs, and recharge cards for all networks worth N200 million.
Speaking in a media parley to unveil the jumbo consumer promo tagged, “Dangote Cement Bag of Goodies,” yesterday, in Lagos, the Group Managing Director, Dangote Cement Plc, Joseph Makoju, represented by the Group Executive Director, Dangote Industries Limited, Knut Ulvmoen, said the promo was a way to contribute to the economic wellbeing of e customers.
According to him, the promo would reward valued consumers for their unflinching partnership in ensuring that the company’s range of cement products remains the first choice for construction purposes across Nigeria, adding that the promo will offer both existing and new consumers opportunities to get a step ahead of their struggle for economic emancipation.
“We have made it so transparent that you don’t have to go through any raffle or draw associated with many other promotions in the country and you will win instantly because what is revealed in the scratch card is what you win.”
In her remarks, Marketing Director, Dangote Cement, Mrs. Funmi Sanni, said the company has the interest of its customers at the heart of their business, as they are the back bone of the company.
She said: “Consumers are important and a fundamental factor of production without which production process is incomplete and our ability to remain in business becomes impossible. Without them there is no business.
“To grow our business, we must constantly create value in terms of quality product and service, competitive pricing and depositing in consumers’ emotional bank accounts in order to become their preferred choice of brand at the point of purchase.”
She stressed that as a business, the management of Dangote Cement recognises the importance of every member of its value chain, distributors; wholesalers; and retailers, and have invested in growing their businesses through various empowerment schemes.
She noted that every promo bag of cement contains a scratch card carrying winning items, adding that the promo cuts across all Dangote Cement’s brands, which include 3X, Falcon and BlocMaster in target sales of about 70.1 million bags of cement.
Similarly the Deputy Director and Coordinator of the Lagos Liaison Office, Nigeria Lottery Regulation Commission, Mrs. Nkiru Onuzulu, who was in attendance at the occasion, said the promo has been approved and registered with the Commission, and assured that the processes will be transparent, free and fair.
“I can assure you that what you win is what you will get because we are monitoring and regulating the promo, and given the calibre of the company running this promo, which is Dangote Cement, there won’t be any undercut.”
Also attesting to the inherent transparency in the promo, President of Blockmakers Association of Nigeria, Rasidi Adebowale, said Dangote has done a lot of promos that benefitted block makers in the past, where there was no issue.
Meanwhile, the promo has excited customers of the brand produced winners already emerged shortly after the launch in Lagos.
The excitement came just as the National Lottery Regulatory Commission commended the management of Dangote Cement for its foresight in running such a humongous promo meant to reward the end users for the first time in the building industry. Visits to some of the redemption centres across the country showed that winners have emerged just hours after the launch, as they thronged the centres to collect the items won.
Dangote Cement Lagos Regional Director, Mr. Tunde Mabogunje, said the consumers were too excited at the promo and had been coming forward to collect their winnings.
