The Value News

Fair: How UBA Emerged As Headline Partner, Founded On Solid Foundation – DG, LCCI

 By Stephen Ubanna

 The United Bank for Africa, plc, UBA, a pan African global Bank , appears to have been noticed by the Lagos Chambers of Commerce and Industry , LCCI, through its organization of its yearly Entrepreneurial trade Fair, tagged UBA marketplace Fair, which had attracted  thousands of participants and hundreds of small and medium  Scale  Enterprises, SME, exhibitors, in the yearly event at Abuja, the Federal Capital Territory, FCT.

The two Organisations which had established it selves in the area of organistaion of International trade fairs over the years   may have agreed to partner to put their experience into practice in order to put together  a’’ Fair’’  that truly would be called an International trade  fair,  that could compete with any of such fairs in  other parts of the world., particular China and other Industrialised nations ., in Lagos, the Commercial  hub of Nigeria.

As a prelude to the Fair which opens on November 1, 2019 and ends on Saturday November 10, 2019, the Chamber   was said to have opened a portal   , where it had announced  UBA,  as the Headline partner. Given the large turnout of participants and  exhibitors in last year year’s edition,  this year’s,fair,  according to a member of the Organising Committee who spoke to The Value News  would be different from  the previous ones with the introduction of UBA, which has become a brand name in Africa in organizing successful  entrepreneurial fairs  in Nigeria in the last five years.

  Note that the yearly  LCCI International Trade FAIR, LITF, in the last 33 editions,  hosts an average  of 2,000 exhibitors    annually , with  over  200 foreign exhibitors both   within the African continent and other parts of the world.

 Muda Yusuf, Director General, LCCI, has every reason to believe that that this year’s edition of the International Trade Fair, would be different from the previous editions because of the number of  exhibitors that had registered online ,  bookings and enquiries  that are still ongoing through the UBA Prtal.

 Many believe that the LCCI, may have opted to work with  the UBA plc, instead of any other local financial Institution because  because it has  branches in 20 African countries , the United Kingdom, UK, United States, US, France and the Asian country of China, among others.

 There are indications  that most of the foreign exhibitors may be coming from the new economic giant, China, which is  an opportunity for business deals to  be struck.  At present over 60 percent of Nigerian imports are  made from     China alone. It is not surprising why the Fair has been christened  ‘ ’connecting businesses, and creating value’’.

Giving the fact  that the pan African Bank  has established traditional exhibitors   which have made a mark in its fairs in the last five years,  the Bank , according to sources  is giving  20 percent  discount  to these  SMEs and other business customers  to register  as a way of supporting them to participate in the  LCCI fair.

Muda Yusuf: DG, LCCI

Dupe Olusola, the Head of Marketing who could not hide her feelings  as  a result of  the partnership between  the LCC And  UBA plc to organize the 33rd edition of the LITF,  noted that   the bank ,  with’’ its  extensive spread   across  the African Continent  and other major economies of the world    is always  on the’’ lookout  for such partnership opportunities   in the future    that will benefit  the business environment  and the economies where it operates’’.  Olused Fairs .

Olusola had   stressed  that the  pan African bank   could not hide its happiness  to be the being the Headline partner in the fair.  Coming from a background where the bank had been involved in organising such  Fairs, described  of being of  international standard in all its ramifications,  , she disclosed  that the pan African bank had always    been involved  in activities  that could strengthen the  business connections  and networks  across different economies of the world.

, Giving an insider information why it accepted  the LCCI invitation to become the Headline partner  in this year’s fair , she opined  that it is because   ‘’it has become an avenue   for both domestic   and international trade   through business to business meetings , product launches ,  enlightenment opportunities for government agencies, programmes  and international trade partnerships deals across Borders’’.

She is optimistic that the partnership will also offer the Bank the opportunities to showcase  the array of its products  to  its  loyal Customers and potential new ones  .  She may have gladdened the heart officials of many Corporate  Customers and other individual loyal Customers who have signified their intention to participate in the fair or Come in as visitors   that may participate in the Fair  that the bank will set set up  stands at various points  to serve the interest of its loyal Customers as well as attend to various concerns.

 Already, the Bank  was said to have  put  up all the necessary arrangements to ensure that its participation  in the fair was a success. Going  by the LCCI rating and why it was selected as a headline partner’’ it wasfounded o upon strong  Organisational values  and performance-driven  standards ‘’. This may have informed why the bank do not want to be Compromised  but to sustain the rating in in all its ‘’marketing Campaigns’’.

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