By Emmanuel Uffot
A total of 12 customers of Fidelity Bank on Tuesday smiled home with a total sum of N13 million courtesy, the bank’s ongoing Get Alert in Millions (GAIM) Season 3 Promo.
The lucky winners emerged in the 5th draw of the Promo which has so far produced over 40 millionnaires through the GAIM Promo which began last year.
In a bid to boost financial inclusion, Fidelity Bank Plc., on Tuesday splashed 12 of its loyal customers with N13 million at the fifth draw of Get Alerts in Millions (GAIM) season three.
In the latest draw which is the fifth in the series,11 customers of the bank won one million naira each, while one customer won the star prize of two million naira.
Some other customers were rewarded with consolidation prizes, comprising generators, refrigerators and television sets.
Some of the cash prize winners were Ms Chinyere Chima, Mr Chukwudi Obi, Mr Roberts Oronne and Mr Ale Samuel who won one million each, while Mr Ifeanyi Chiedozie won the star prize of two million naira.
The promotion was designed to enrich customers and encourage a savings culture.
Mr Nnamdi Okonkwo, the bank’s Group Managing Director, who was represented at the promo draw by Mrs Chinwe Iloghalu, Regional Bank Head, Victoria Island reiterated the aim of the promo which is to reward loyal customers and encourage and promote savings culture.
He said that it was one of the ways to encourage the flow of money into the banking sector by getting people to bring their money into the bank and also appreciate the bank’s customers.
Okonkwo said that the initiative was in line with the Central Bank of Nigeria’s directives for financial inclusion, noting that about 60 per cent of Nigerians were still unbanked.
“We are also using this medium to appreciate our customers because there is no institution that will thrive without a customer base. We love our customers and we are giving back to them to show them that they are special and they mean a lot to us”.
The managing director said that the bank would continue to attract more customers through various digital transformation channels and enjoin customers to continue to save with the bank for their future endeavours.
Also speaking, the Promo Manager, Mrs Janet Nnabuko, said that the promo was for both old and new customers and consists of monthly draws and bi-monthly draws.
She explained that “To be eligible participate in the monthly draws, you should have an existing savings account and top it up with N10,000 every month and for the bi-monthly draws, you have to maintain a minimum of N50,000 every month to participate”.
Fidelity Bank of Nigeria was incorporated in 1987 and began its operations in 1988. It initially started with a Merchant Banking license before converting to a commercial bank in 1999. The bank became Public Limited Company also in 1999 and was re-branded to Fidelity Bank Plc the same year.
It secured its Universal Banking License in February 2001 and during the 2005 Nigeria Banking consolidation, Fidelity Bank acquired FSB International Bank Plc (“FSB”) and Manny Bank Plc to become one of the top financially stabled banks in Nigeria Fidelity Bank currently has presence in all the States and Major cities in Nigeria, over the years the bank has been reputed for its financial stability. The Nnamdi Okonkwo led bank ranks among Nigeria’s most capitalized banks, with tier-one capital of nearly USD1 billion (One Billion US Dollars).
As of December 2017, Fidelity Bank Plc. had total assets estimated at over US$4.2 billion (NGN:1.4 + trillion), and shareholders’ equity in excess of US$610 million (NGN:203 billion). Its customer base is put at over four million, 240 business offices, 775 ATMs and 4,346 Point of Sales PoSs outlets and 400,000 shareholders.
Fidelity Bank was ranked the 4th best bank in Nigeria in the retail market segment in the KPMG Banking Industry Customer Satisfaction Survey (BICSS) in 2017.