By Stephen Ubanna
The Asian country of China emerged coronavirus, popular, COVID 19, appears to have forced Companies in the African Hospitality Industry to develop new marketing strategies to will more clients and remain the business. One of such Organisations is Transcorp Hotels, a subsidiary of Transnational Corporation of Nigeria, plc founded by Tony Elumelu, a Philanthropist and incidental the Group Chairman.
Given that the Company is focused on Consolidating all the hospitality businesses of the Transcorp Group and providing strategic management to drive the execution of its strategy, the Company had recently announced the launch of ‘’Aura’’, a digital platform through which travelers could book for their accommodation , in any of the Group’s Hotels across the African Continent. The hospitality Company, may have developed the new marketing platform, described as part of its asset light model by leveraging on its technology ‘’to deliver true hospitality, exciting experiences and drive shareholders value’’.
Dupe Olusola, the Managing Director of the Transcorp Hotels plc, who could not hide her feelings at the laucnch of the aura Platform facility had said that the Hotel had launched the Aura Platform ‘’for booking vacation homes, holiday’’, which is expected to guarantee and give the clients a whole new grand experience.
The Transcorp Hotels Managing Director was said to have told those that cares to listen that the aura Platform was designed ‘’to connect people to great accommodation, great food and memorable experiences in different cities across Nigeria and Africa in general’’. She had said that ‘’the Platform will partner with homeowners, hoteliers, resttauteurs, tour operator and the locals in order to redefine travels and tourism in the African Continent.
She had further said that ‘’working with thousands of partners across Nigeria and other major cities in Africa, the Company which is building the Continent’s largest platform for people-driven hospitality Company would make travelers ‘’to enjoy the right selections at the best of prices on aura’’. The good news is that’’ hosts could also earn a lot of money by receiving guests in their unoccupied homes and sharing the local culture with them.
An elated Olusola, the Transcorp Hotels, Chief Executive Officer, CEO, who had described the launching of the aura Platform as a ‘’new dawn in the Hospitality Industry in Africa’’, had said that the Company took the bold initiative to launch the aura facility because ‘’it has been at forefront of creating superior guest experience at all of its locations in Africa .
According to her, the Company had to extend its operations beyond the Hotel premises because of its Commitment to innovation’’. This may have informed why she had declared that aura would ‘’revolutionalise travel and help remind Africans of their deep sense of hospitality’’.
The launching of the Platform may have brought lots of excitement on the faces of the people, particular, Obong Idiong, CEO, Prudential plc, the aura technology partners, of Transcorp Hotels. Idiong who spoke at the launching of the aura Platform may have shcked guests when he said: finding the right accommodation when you travel could be incredibly complex. He noted that with the aura Platform‘’the options are now available for the right prices which were often limited in the past as travelers sometimes ended up with accommodation that taints their travel experience’’. He disclosed that with the aura Platform, Transcorp Hotel have been able to solve such problems . This may have informed why he had said that Prudential plc is proud to be associated with the Transcorp Hotel project.
He may have gladdened the heart of people by indicating that’’the aura Platform will determine the relevance of locations taking into consideration , the customers’ preferences and requirements to meet them at the point of heir needs’’.
Pricilla Adeboye, a travel enthusiast and one of the early adopters of aura Platform had said that the global Pandemic had pushed International travel down her list. However, she still have the feelings that she needed to take sometime off workork to spend a week away from home with the family. ‘’I have found incredible homes in aura that meet my need for space and privacy’’, she had said.
Many believe that with the successful launching of the aura Platform, coupled with the technical support of Prudential plc, it has further cemented Transcorp Hotels leadership role in the African Continent Hospitality Industry and reinforced its Commitment to innovation and superior guest experience across the major cities within the Continent.
A top official of the Company who spoke to The Magazine on phone had confirmed that at present the Platform which guarantees guests and hosts to sign up at the aura.transcorp hotels to start booking for accommodation or hosting is only available in Nigeria , which has the largest market .
The Transcorp Hotels official, however, said that’’ plans are underway to extend the services to other major cities in Africa. This is a good news to travelers in other African countries in order to enjoy the aura Platform facility and the Hotel’s enduring hospitality.