The Value News

UBA: Revamps NextGen Account, Targets Students In Tertiary Institutions And NYSC Members

 Stephen Ubanna

Kingsley Uzoka, managing Director, United Bank For Africa,plc, a pan frican African  and his management Team are never tired of initiating  good ideas to meet the demand  of millions of  its individual  and  Custorate Organisation Customers  within Nigeria  and 20 other  African countries including those in in the industrialised nations of France, Britain and the United states.

Given the automation of banking operations ,  the  world over,  Uzoka, was said to have  master-minded the  bank huge investment in technology that  had put it ahead of its Competitors.

 This is evident going by the continuous launching of different products between  last year and now, ostensibly  to sustain its old Customers and win new ones as well as assist the Customers to conduct  their business transactions  both within and outside the  country with ease.

 As a prelude to meeting the need of Customers the bank had started with the launching of the africash in the recent time . This was quickly followed with the launching of the UBA  Connect  last July which  encourages Customers of the bank   to conduct their  transactions  at any branch  within the 20  African countries where it had established presence . The product, according to a Statement  by the Bank would facilitate  intra-African trade  as cash withdrawals can be done  in the  local currencies within the African Continent . Deposits could also be made in any branch of the bank  no matter where the account was domiciled within the Continent.

That much for businessmen  and Corporate Organisations  involved in importation of raw materials and finished goods  from any part  of the 20 African countries who are  currently enjoying the good services of the  pan African bank.

Aware that  the younger generation also needs to be encouraged on the use of banking services, to carry out all their transactions, the pan-African bank was said to have  revamped its NextGen account. The product, according to the bank sources is  targeted at  students in tertiary institutions and members of the National Youth Service Corps, NYSC. The revamped  NextGen Account, the source said has ad new added features and benefits.

 An insider described  the ‘NextGen as  a ‘suit of personal accounts designed to meet the needs of young persons, grooming and growing with them from teenage years to adulthood’. 

According to the source, the  bank would  take up the additional role of mentorship of  these young ones and assist them  with tips towards guiding their future. The added benefits, he  further said  is the   premium services that would be  conferred on the young account holders.

 The good news was that the  UBA, Next Gen Account, would operate both within Nigeria and  the 20  other  African countries, where the bank has  branches  in order  to encourage active savings among young people and teach them to manage their money effectively while enjoying world-class services that suite their lifestyles.

 Jude Anele, the UBA Group Head, Retail Banking, said the importance of inculcating in the young people the culture of saving and being finance-wise cannot be overemphasized, stressing the importance the bank attached to the account.

Kennedy Uzoka: Group MD, UBA

 “The NextGen Account is our way of putting students in charge of their money so that they can do more, especially at this critical stage of their lives with an account that comes free of fees,”. He had said.

  An elated Anele, said  the newly revamped  NextGen Account has somewhat  openeds the eye of many  students and NYSC members up to the  several benefits and opportunities, including multiple digital channels that makes ‘banking just another fun thing to do on their mobile phones,”. 

 Perhaps, to encourage the NextGen Account holders to maintain and sustain it, the bank was said to have lined up other benefits  such as winning  pocket  money , complimentary invitation  to the bank  prime events   as well as  enjoy zero charge on all transactions.

  Dupe Olusola, the bank Group Head, Marketing who could not hide her feelings over the revamped Next Gen Account to serve the needs of younger persons, disclosed that the bank will partner with DRBLasGidi, a three-member group to ignite the interest of young people in the offering.

 The  bank may have agreed to  to partner with “DRB LasGidi, because of its established records  as culture shapers, pioneering the popular Alté (meaning alternative movement, which promotes self-confidence and encourages young people to embrace their individuality.

 “As the face of the Alté subculture in Nigeria, DRB LasGidi is a perfect representation of the NextGen lifestyle of self-confidence and uniqueness,” Olusola had said.  

 Bolaji Ojodukan, popular, as BOJ, who spoke on  behalf of DRB LasGidi, expressed excitement at the partnership. “Like most young people today, we were just  being ourselves. But now, we have a movement and now our own bank; the Alté Bank of Africa,” BOJ remarked.

Beyond launching new products to cater for the need of Customers at every point in time, the bank  also has a way of rewarding loyal Customers  annually. Recall that in 2019, it had launched the Wise Savers Draw, which made 80 Customers instant millionaires.

 This year, it has started with the Bumper  Account Promo, where  about 100 Customers  who would  participate in the Draws  are sure to go home with mouth- watery sum N100,000.00 each, being the value of the prize  award. The first set of winners were said to have emerged in the first Draw conducted last  month. In fulfillment of its promises, the winners were said to have been given a UBA  cheque of N100, 000.00 each, ‘what a good way to start the new year, remarked one of the winners’.

  The successful Customers who were cited at the Bank Head office, Marina, by the Value News, were beaming with  smiles and full of appreciation to Uzoka and his Management team for the gesture, promising to remain good Customers of  the bank.

  It is not surprising why UBA, has been described as the ‘’people’s bank’’  as it  cares for Customers welfare.This is where the Management of the major Competitors of the bank   like of First Bank, Zenith, Access, and Guarantee Trust Bank, popular, GTB, may have to sit up to be able  match the technological speed of  the pan African bank.

  It is not surprising why UBA, has been described as the ‘’people’s bank’’  as it  cares for Customers welfare.This is where the Management of the major Competitors of the bank   like of First Bank, Zenith, Access, and Guarantee Trust Bank, popular, GTB, may have to sit up to be able  match the technological speed of  the pan African bank.

Value News

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