Banking: Rebranding UBA

By Stephen Ubanna

 Between now and November 30, 2024, Oliver Alawuba, Group Managing Director, GMD, United Bank for Africa, UBA, plc  a pan African Band Bank, and his Management Team , appears set to roll out the drums  to celebrate the Bank’s 75 years anniversary of operations in Nigeria, the most populous country in the West African sub-region  and 24 other African countries, including the North American country of the United States, US, United Kingdon, France and Dubai, United Arab Emirate, UAE .

Alawuba, the UBA plc, GMD, had said that Tony Elumelu, a multi-billionaire business mogul, and Chairman of the Money Deposit Bank, MDB, ‘’ deserves a special mention’’, noting that without his ‘’visionary   push in 2005 and tutelage over the years, I doubt whether the bank will be what it is today in the African Continent’’. It was not surprising why he had said’’ a big and resounding thank you to him’’.

Elumelu: Chairman, UBA plc, a man of vision

As a prelude to celebrating the UBA plc, 75 years of banking operations, in Nigeria, Alwuba, the GMD and his Management team had organized a World Press conference at the Bank’s Headquarters in Marina, Lagos,  on Monday, May 20, 2024,   to  give an insight to the programs that  have been lined up for the month-long  epoch making event.

The Management were said to have planned to use the opportunity of the 75th anniversary celebrations to launch its Microsoft services that will help young people participation in saving in the bank without hassles.

 An elated Alawuba, the Pan African Bank, GMD, may have taken advantage of the opportunity world provided by World Press Conference to respond to some pertinent questions from the Media .One of such questions that was said to have drawn his attention was the rumours making the rounds in other countries that ‘’UBA Africa is a misconception but should be seen   as UBA Nigeria?. He was said to have made it clear to the Foreign Journalists who had asked the question that ‘’ the bank has not deviated from its vision and mission’’ as a Pan African Bank”.

  The Pan African Bank GMD, who could not hide his feelings had said during the questions and answer session that ”the bank had supported every sector of the African economy in al the countries where it has operational license. He had volunteered information that the bank had supported mining, cocoa and cotton businesses including infrastructural development in the African Continent.

He had cited the funding of the cocoa business and infrastructural development projects in Ghana and the support   towards the $210 million expansion work of port of Launda, Angola.     He was said to have listed the Bank’s support to the Central African country of Cameroon in  in the realization of the Olembe a stadium in Yaounde, the country’s Capital and the Japoma Sports Complex , in Douala when it hosted the African Cup of nation in 2021. UBA Cameroon, was said to have supported the state efforts by contributing 15% of the total cost of the construction of the US $284.48 million, sporting facilities in the Central African country, to host the African Cup of nations. in 2021.

The UBA plc, Chief Executive Officer, CEO,  was said to have given an insight that as the leading bank,  in the AFRican Continent  what the UBA plc , a leading Bank , in the African Continent, it has continued to grow  big in size while some of its Competitors are crying of shrinking business and slow growth.

Alawuba: GMD, UBA plc

 The UBA plc, helmsman, who could not hide his feelings may have held the print, electronic and online Media from Nigeria and other Media Organisations outside the shores of the country spelt bound when he revealed that that the Bank has a Customer base of over 45 million people and 18 trillion naira Customer deposits across its areas of operations in  24 countries in Africa and three other Continents.

He had alluded to the fact that without the  consistent  support and patronage   of the customers over the years which was amazing,’’ this milestone of celebrations  to reflect  on the significance  of this epoch-making  event  is a of beacon of stability  and reliability  , a development partner   in various local communities  as well as catalyst for African development in the African Continent’’.  

He may have gladdened the heart of participants at the world press briefing when he disclosed that the secret of UBA plc, financial strength and size, was that ‘’the bank   had witnessed significant growth over the years because of its primary focus on Customers satisfaction’’.

 The GMD, noted that the Bank had regularly devised strategies of empowering the customers and developing Information Communication technology, ICT, that have made it possible to make it a safe haven for customers deposits in countries where it has operational offices and branches.

 He was said to have   made it clear that celebrating the 75 years the anniversary of the bank   ‘’underscored its strategic focus   on becoming the payment bank for capital flows, trade and investment between   Africa and the global market.

Alawuba, the GMD, had cited the bank’s commitment   to providing the North American country of the United States, US, six billion dollars in financing Small and Medium Enterprises, SMEs, under the African Continental Free Trade Area AfCFTA, agreement. The UBA plc, boss, was optimistic that the initiative would go a long way ‘’to bolster intra-African trade and enhance economic integration across the African Continent’’.  

He had repeatedly said   that’’ the bank looks to the future  on averaging on its  digital technology  innovation  and fostering  economic integration  within  the African Continent’’ as a key player   in the nation’s financial sector,  connecting African markets  to the global economy   and driving sustainable  growth in the Continent.

The UBA plc, GMD, was said to have made it clear at the World Press briefing that ‘’innovation and digital transformation are he key parts of the bank’s best strategy for future growth and competitiveness’’.  He was emphatic that the bank, which has Elumelu, a multi-billionaire business mogul and visionary as the Chairman, will continue’’ to invest   in innovating products, services and digital platforms that will enhance customer satisfaction and experience’’.

 Throwing more light on bank’s operations, the UBA plc, GMD,   had said that’’ its strategic intent is to capitalize on available opportunities where it has a base in emerging African markets, with innovation and digital transformation at the core of its growth strategy’’.

   There is no gainsaying the fact that at present   that the bank have over 25,000 staff and over 45 million customer  base served through multiple channels comprising of 350,000 POS terminals, 2000 TM terminals, 1,000 business offices   and 9.7 million card customers.

UBA World Press conference in Lagos on 5th anniversary celebrations in Lagos

 Muyiwa Akinyemi, Deputy Managing Director, DMD, may have taken advantage of the World Press Conference to state that’’ UBA will continue to be ahead of its competitors because ‘’it remains proactive in any investment opportunity as it continues to deliver exceptional value to its shareholders’’. The DGMD, had corroborated what the GMD, had said that UBA, innovation and digital transformation are at the heart of the bank’s future growth , stressing that ‘’ the bank remain  committed  to enhancing  the experience  of its customers  across all its   touch points while solidifying  its position  as a forward-thinking Financial institution in the African Continent’’.

The UBA, DMD, may have gladdened the heart of shareholders when he stated that its intentional commitment to global  sustainability  principles,  Corporate Social Responsibility, CSR,  with significant impact  across the Continent  through  initiatives  in education, healthcare and  environment sustainability is very  revealing’’.

Given the elaborate arrangement that had had been put in place by the bank Management to celebrate the 75 years of operations in Nigeria, which had established offices and branches in 24 other African countries and three other Continents including the US, may have informed why Akinyemi, the DMD, had said ‘’we look forward to another 75 years and 100 years of impact to people, customers and businesses across the globe’’. He had said that the bank would continue   ‘’to uphold it core values of excellence, enterprise and execution, driving sustainable growth and successes’’.

I n a related development The UBA, GMD, who has been under intense criticisms that the bank’s share price is undervalued    despite the huge profit being  declared by the bank on a yearly basis,  compared to the share price of its major Competitors, like Zenith Bank, Guarantee Trust Bank and Access Bank,  including First Bank of Nigeria, plc, among others,  had    told those that care to listen that ‘’here was no cause for alarm  as  the share price of the bank  can still hit the N100.00   per share mark’’. An insider had told The Value News that UBA plc was the first bank    to be listed on the Nigerian Stock Exchange Market, NSE, for other banks to follow suit.

Notwithstanding the  undervalued per share  price of the bank, the UBA,C EO, had declared at the world Press Conference in Lagos to mark its 75 th, the anniversary that ‘’over the past two, years, the bank’s dividend yield had consistently exceeded 12%,’’ described as one of the best in the nation’s banking sector.

Appealing to those who had not invested in the  UBA, plc shares because of the undervalued price to do so,   he averred that’’ the bank shares at the floor of NSE, are essentially gaining exposure’’ to the economic potential of the 24 African countries   markets where it currently has operating license, including Ghana and the Central African country of Cameroon.

 He had said that the current share price of the bank, may be undervalued for now, but it is an opportunity to the Nigerian investors ‘’to take advantage of it to invest in the bank with a truly global footprint’’.                   

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