UBA Holds Virtual Capacity Building Workshop For MSMEs, To Strenthen Their Businesses In Post COVID 19

bY Elizabeth Chukwuma

the United Bank For Africa, UBA plc, a Pan Africa Bank, which Tony Elumelu , its Chairman , and founder Tony Elumelu Foundation,popular, TEF have kickstarted its virtual, capacity building quarterly business seies Workshop , for the Medium and Small Scale Enterprises, Entrepreneurs, MSMEs, to further acquaint them on how to   go about their business in this post COVID 19.

The Wuhan Town in the Asian country of China  emerged coronavirus, popular, COVID 19, had adversely affected the nation’s economy leading to complete  lockdown of the country since March, 2020, ostensibly  to stop  the spread of the disease in the country. Many of the MSMEs, were said have shut their factories in keeping with the government policy.  

The Pan African Bank may have been encouraged to organise the post –COVID  19 capacity building Workshop to  the mentor the MSMEs, because of the believe that ‘’building a successful  business  requires  the right support , like financial products and services specifically designed  to help the business grow’’.

Kingsley Uzoka: Managing Director, UBA plc

Many of the UBA ,sponsored  MSMEs, Entrepreneurs may have looked forward to such a  capacity building workshop  going by the way they are going about it in their Microsoft Team Groups.  From Lagos, Ottah in Ogun state, Kano, PortHarcourt, Abuja, Ibadan and Kaduna, and other major cities, the story is the same, no MSMEs Entrepreneur wants to miss benefiting from the workshop as they rush to register on –line.

A member of the organising Committee of the MSMEs quarterly  Workshop  who spoke with the Magazine  disclosed that the capacity building initiative is where  the leading  business  gurus share their insights on best practices of running successful businesses in the face of huge economic challenges. It is not surprising why the UBA sponsored MSMEs and the thousands of other beneficiaries of the Tony Elumelu Foundation   are not ready to miss attending the Workshop, no matter the cost implication.

There is no gain saying the fact that ‘’the outbreak of  the COVID 19 pandemic had presented   a huge challenge  to many of such MSMEs Entrepreneurs.  This may have informed why the Pan African Bank  is putting together the work ,  to help the MSMEs  ‘’to mitigate  their potential loses over the last five months  that the economy had been in the limbo  as a result of the pandemic.

An attendee of one of the quarterly  workshops in the past  disclosed  that he had gathered enough  it. He cited the tips  which had helped him in re-evaluating his business which was going down but had suddenly picked after applying  that some of those business tips into his Company.  The Lagos based MSME Entrepreneur who could not hide his feelings  was emphatic when he said that  the UBA quarterly business  series workshop had provided many of   them with the essential tips  that had  helped them to reevaluate their business models andre strategises  as businesses wade into this trying times.

A Statement by the Bank by said the topic  for this quarterly edition of the capacity building workshop for the MSMEs  is ‘’Bran Repositioning  and Marketing   for Businesses in post COVID 19. The Workshop  which is holding today, Wednesday, September 16, 2020, , via Microsoft Teams , will be hosting lampe Omoyele, the Managing Director, NITRO 121, described as  a true Brand Management Prfessional.

He is expected to give the business  leaders and upcoming Entrepreneurs tips on the best ways  ‘’to ensure that their businesses  survive  especially in the wake of the pandemic’’. Omoyele , who is also the founding partner of The  Lucent  Consulting  Company , was described  by many as a widely  respected  business leader ad mentor in the marketing  and Advertising  industry of sub0Saharan Africa.

Jude Anele, the Head of the Pan African Bank Consumer and Retail Banking, was optimistic that with Omoyele, who is    vast experienced  in Brand Management, he will point out to  the small business owners  i the direction  that is needed  to galvanise  their brands  and reposition it in such a way  as to attract  the right customers.

Anele, who could not hide his feelings said the Money Lending Bank  unending  Commitment  to help SMEs, which remain the engine of the deloping economy would never stop.’’We are aware   that small businesses  are the backbone of the economy in every  country’’, he had said.

According to , to him ‘’in many climes, ‘’in busineses with  fewer than  100 employees, it  account  for 98.2%  of all the businesses’’. This aptly captures the importance  of  the SMEs to a  thriving economy like Nigeria, which may have informed why UBA is still very much committed to  seeing the SMEs  flourish.

 Michelle Nwoga, Group Head, Marketing and Consumer Experience said the Bank’s mission  which  ‘’is hinged  on ensuring  that Customers and Entrepreneurs  run their businesses  that can stand the best of times with requisite knowledge and Experience required to take  their businesses to the next level.

The good news is that  the UBA plc,  Workshop is open to all business owners and leaders across  the country.  Note that  the Bank is one of the leading Financial Institutions in Nigeria and Africa in general. At present, the Bank, which offers banking services in 20 other African countries  and maintains visible presence in the United Kingdom,   France and the North American country of the United States have over 20 million customers globally which could not be matched by ant  any other Commercial  Bank in the country  for now.

 This may have informed why officials of the Bank  could their chest  that  , ‘’it is actually connecting  people and businesses across Africa through retail, commercial and  corporate banking, innovative cross border payments and remittances, trade finance and other ancillary banking services’’.   

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